Darche

As part of the Charles Parsons Group of companies, Darche first launched their online offering back in 2015. This was designed to support their sell through customer. At this point the site was static and only providing information about each of their product range and purchase locations.

Given they were a supplier to some of the biggest names in the outdoor industry, and had ready made product on hand with a 2 acre showroom, they approached us in an effort to try and carve out an online market share through their newly build online store.

Starting from scratch, and no online sales to date, we were enlisted to lead the online marketing campaign. We worked closely with Darche to map-out all the various sales touch points and create a strategy that we would rollout over a sustained period of time.

Creating a Google Compliant site to start with helped us strengthen and underpin our efforts through our organic online marketing campaign and targeted article distribution, which targeted the more profitable side of their business.

With their in-house support we also then focused on a Social integration campaign, which also helped further expose their product online to a larger audience. Darche have significantly now built their online market share through very careful consideration and planning to become one of the fastest growing Outdoor Camping product suppliers throughout Australasia. The next stage of the rollout is Northern America.