Prior to commencing your eCommerce website structure, we conduct a comprehensive brief to understand your company as well as your individual requirements.

eCommerce Shop Front Design

Once we have completed our initial briefing session, we then collate all of this information and incorporate this into the home page design that we will present to you as a concept design. Your home concept design will display all of the elements and modules required to drive your online store according to your needs.

Internal Concept Product Display

On approval of your home page concept design, we will move to creating an internal Product Display page. As far as online stores go, this is arguably your most important page that most of your customers want to see. The product display page will provide your customers with a clear outline of your product and all the information your customers are looking for. Web Oracle will provide you with a proven method of conversion to help you sell your product online by way of strong call to action across the page and all relevant information to be displayed appropriately.

Loading Images

When loading images to your new website it is important that they are displayed correctly to ensure perfect product display. Depending on which package you have chosen or weather you have built your website from the ground up, you will easily be able to display three thumb nail images below your main image. We will provide you with expert guidance to help you display your product effectively.

Product Description 

When you are delivering an online product it is important to provide well worded description about your product. Combining good description with attractive images will provide the customer with a well presented and appealing product ready for purchase. Our copywriters are always on hand should you require any assistance in delivering suggestively worded product description content.

No matter what you are selling online, a shopping cart is a necessary requirement for all eCommerce websites, it acts like the checkout at a supermarket allowing your customers to pay online and informs you of payments received. At Web Oracle we provide a host of different types of shopping carts and third party eCommerce solutions for your online store requirements.

Content Management Systems

Depending on your specific product and online store requirements, Web Oracle can provide you with a tailored CMS to suit your needs – anything from Open Source Platforms that provide a cost effective solution to our proprietary software that targets your specific needs and delivers on your requirements making all your content changes, adding categories, changing images or managing a large database of clients

Displaying the Information Architecture

This is a very important step in not only getting people to stay on your website but also understand how to easily navigate the pages within. Information Architecture translates to categorising all the information you have provided us and presenting it in a translatable structure to ensure your customers are navigating through your website and processing all the information they are looking for with ease. This process will also help us display product that may complement your customers’ purchases on the way through to the checkout and providing you with a larger return on investment.

On Page Search Engine Optimisation (SEO)

This is a stage we take very seriously. On-Page SEO is the key driver to helping customers find your website on the internet. This is also a stage neglected by many website companies in Australia. On-Page SEO is a necessary requirement prior to undertaking an Off-Page SEO campaign. This will prepare your website for a more customised SEO campaign.

Google Analytics Integration

Apart from a customized SEO campaign, Google Analytics is an important tool used in the tracking of the performance of your website and all the pages within. As part of our service, WebOracle will implement your Google account. Your Google analytics account will provide you with statistical information that helps you make an important decision on the content, presentation and which product are being viewed most thus creating a backend environment that will help retain clients and manage expectation.

Testing

When we are completing your eCommerce Website, one of the final stages is to undertake a full testing report whereby we test on all browsers

• Validation
• Flexibility
• Speed
• Accessibility
• Browser Independents

Once we have undertaken this comprehensive check and everything is functional and inline with Best Practices we then launch your new website and provide you with the necessary training and ongoing support.