The landscape of SEO and link building is constantly changing, and the importance of developing high quality links has never been more relevant. Most companies want to be successful so incorporating effective link building means making your website known. Creating an effective solution to do this takes time and involves mastering an efficient link building strategy. Links are just as important as an SEO investment, and they help businesses in a variety of positive ways. Not only do links make websites more recognisable and accessible, they help businesses build relationships, generate brand awareness and increase traffic through a ranking index, coupled with key words and addresses.