Building and creating a digital platform with great quality content is crucial for any business wanting to be successful. Generating rich and powerful content can have many benefits and one of these is a high search engine position, meaning better conversion rates. The more content there is, and the richer the elements, the better your business will be seen as SEO will target specific keywords. Content generation for SEO also enables you to draw in highly targeted visitors. Creating a well designed link strategy will also help with this, especially amongst your social networks, which will generate improved rankings and overall reputation as well. Website content is vital and every page of your site should be set up to sell. Many great providers will develop a clear strategy for your business, e.g. implementing eCommerce, SEO, content strategy and much more, however it’s your responsibility to make sure that your customers see the content they desires.