Web Oracle

Client Interview

Here we conduct a meeting with your company or organization to learn about
Your Industry – The more we understand about your industry the more prepared we are in making key decisions about implementation
Company Product – Your product and service is what your company is looking to provide on the Internet and knowing as much as we can about it is vital to providing you with the best outcome possible
Business Proposition – Having a clear view of what you are looking to pitch to your online audience is extremely important. Here will try and find out as much as week can about your proposition and come up with Ideas that will best place your product or service.

Understanding your Target
Audience

Once we have completed our client interview with you, we go about conducting some of own research. Part of this is understanding your target audience, their online behavioral patterns, where they like to visit, what they are looking for in a product or service such as yours? To get a better understanding of this we visit Forums, Blogs and various other medias that help us collate the necessary information that will help your company products reach their online goals.

Competitive Analysis

Who are your online competitors? Identifying all threats to your online revenue stream and understanding the space you are competing in will help you secure the wining edge over your competition by exposing their strengths and weaknesses!

SEO Keyword Research

Keyword research is one of the most important elements for creating successful and targeted online marketing campaign. Here we research keywords and phrases that your customers will type into search engines like Google, Bing, Yahoo and various other search engines across the internet. Having researched your competitors websites gives us a clear understanding of what key words they are using and helps us to collate a list of targeted key words and phrases to help place your website where your customers are searching.

Objectives & Expectations

We want to increase the likelihood of your companies online success by collating all the information we have collected throughout this process and give you a clear indication of what you will expect from your new Website as well as our and deliverable services.

Deliverable Research Findings

We will present to you a clear document outlining all our finding that will demonstrate a the outline of what your Websites direction will be and target Audience is as well as providing you with the confidence and a transparent road map to ensure we are working to meet your expectations. &gt

Outcome

The process will have provided us with the information on what is your Website about and what is it your customers are looking for. You will be apart of the process every step of the way.

Priorotising your Target
Audience

Creating an Ideal user experience and aligning it with the requirements of your business. By understanding what your clients are looking for and what your competitors are delivering we will come up with a wining design that will provide your clients with a superior user experience that will give your website a wining point of difference in your online market place.

User Functionality
Requirements

Understanding what you are looking to achieve online requires certain functionality that will need to be provided to the end user. Identifying all these functionalities including adding value add functionality to help enhance the user experience will help your customers navigate throughout your website with easy as well as creating a point of difference and a quality user experience.

Search & Content Requirements

Our research has indicated that having search fields present on targeted pages will increase your potential to sell a product by three times as much as oposied to your competitor that does not and will also provide your client with a quicker search outcome. By also identifying your content requirements it will help to establish the type of content system that will be required to help with the management of your Website and provide you with a simple to use CMS that can be designed to update your website.

Technical Requirements

When we are building or revamping a website there are certain requirements that you may have that will help streamline your internal administration operations that otherwise take up lots of time. Identifying these technical requirement such as integrating your Website to Accounting packages, connecting to third part website or even developing software to create a solution which will streamline your internal operations will help your company save on future costs.

SEO Requirements

Part of a well constructed Website and its ability to be found requires a page by page SEO structure. Creating all the correct Title tags an H1 tags that will help place your product in your market place and help give you an advantage.

Landing Page User Experience

Combining best practice SEO gives us the ability to provide a more targeted landing page experience which means every time a potential customer types in a search request into Google and they click on a search result and find exactly what they are looking for means to say you have provided good Landing Page optimization. It is now important to make sure we can provide them with a pleasant user experience that matches up with the request they have searched for and gives them customer the ability to navigate through the site and for us to create add value to this experience.

Creative Brief

Taking the Creative brief is an important step in creating interaction between you and your customers. By creating a standout Website design we will spotlight your brand and greet your readers with compelling and unique content for them to engage. Our Creative Website Designers will do this with a combination of Creativity and inspiration and deliver your customers flawless usability.

Deliverable Requirements
Specifications

Here we will translate your customers and Website need to identify content that you will need to provide or we can provide you with copy writing if required and functionality for your Website.

Outcome

The outcomes here will provide us with the scope to commence the website build.

Navigation Tree

Creating a map of pages that allows all elements of our team to communicate all the required elements of the website efficiently and also provides the client with an understanding of all the page layouts and information placement.

Thematic Presentation
Architecture

Creating a presentable them and continuity throughout your online eCommece website. It will need to present well and easy to identify product you wish customers to view, as well as presenting other potential services or products.

Functional Design

Here we will create presentable design concepts identifying engaging design aesthetics with strong call to actions for all the pages that have visitors and complemented with strong and easy to use navigational capability.

Friendly User Experience

Presenting an effective and meaningful user experience that complements all the design and content features is a strong method of keeping your client on your website for longer periods of time. Mapping out each page and how it connects to the next is the final step prior to commencing the Website build.

Deliverable Information
Architecture

The placement of all the functionality and design that will provide Web Oracle with a clear view of all your requirements. Outcome – Provides us with the ability to communicate with the client and to engage our internal team with a clear plan of what needs to be delivered.

Visual Concept

Internally we start to map out the website design ideas coming drawing on all the element that we have taken in the briefing process and conceptualize ideas that draw on all of our internal experts.

Visual Concept

After conceptualizing and deciding on the design and functionality element we movie towards creating a visual presentation for you to approve. It normally consists of the home page and product page presentation.

Style Guide

Once you have approved the concepts with them create a style guide that provides us with the aesthetic design elements that we incorporate throughout your new Website.

Deliverable Design

Our objective here is to provide you with a winning design that delivers all the functionality in a well thought out an interesting way that captivates your customers and keeps them shoping on your website for longer.

Client Side Application
Development

The development of all your backend requirments that will help make your new Website more easy to manage from your end

Server Side Application
Development

Here we will code all the the pages to provide a easy to use user interface that allows your shoppers to interact with all your pages quickly and efficiently.

Third Party Integration

Connecting all of the Licensed and third party application as per requirement which will help provide you with a much easier site to run.

SEO Setup

The backend of your website will need to facilitate SEO modulation that will help with the incorporation of keywords to help your Website improve its rankings as well track performance.

Module Testing

All module that have been plugged in to your new website will need to be tested to make sure they operate accordingly and once this is complete we will the put them assemble the templates.

Usability Analysis

An internal focus group will navigate the site to give us an important understanding of how users will interact with the internal pages of your new Website. Depending on the outcome we will tune it to be as user friendly as possible.

Deliverable Outcome

HTML Templates as well as front end functionality. Ready for the final stage prior to launching live.

Content Migration

Load all the copy to the internal pages.

SEO Synchronisation

Connecting all the analytics tools to your website.

Launch Website to a
Live Environment

Prepare the website for required checks by loading it directly onto a development URL prior to launching live.

Performance and Load Testing

Internally we will check the performance of the Website and test to see how quickly all of the internal pages will load as well as browser testing to make sure your Website is found across all browsers.

Deliverable

Application Launch.